Western Web Technologies

Website Options

Domain Name

There are a number of good reasons for having a domain name:

If you ever change your web host, your domain name goes with you. Your regular visitors or customers who knew your site name as mysite.com (for example) would not have to be informed about a change of web address (also known as "URL"). They would simply type your domain name and they'd be brought to your new site.

If you are a business, a domain name gives you credibility. Few people will be willing to do business with a company that does not have its own domain name. If you get a domain name that describes your company's business or name, people can remember the name easily and can return to your site without having to consult their documents. In fact, if you get a good name that describes your product or service, you might even get people who were trying their luck by typing "www.yourproductname.com" in their browser.

Personal E-Mail Accounts

A professional email is the one that has your business name in it. For example support@yourdomain.com is a professional email rather having yourdomain@yahoo.com.

Online Shopping aka E-commerce

Online shopping has never been bigger and it accounts for billions of dollars every year. Your business could have a slice of that pie if you plugged your shop into the electronic world. You don't have to be a computer genius – basic typing and computer skills are just fine – and it's a lot easier than you may think.

Blogging

A company blog is a useful tool for small businesses hoping to give others a glimpse into the company while also promoting the company's products and services.

While it's never a good idea to spam readers with irrelevant promotional messages, there are plenty of ways to provide valuable information and resources to existing and potential customers.

Small business owners usually have a fair amount of expertise to share with the world. A blog can be a wonderful place to show all of that knowledge — incorporating videos, though, can take your advice to the next level.

Social Media

Social media offer businesses a variety of tools to inform existing customers and connect with new ones. Business owners can use social media to cultivate customer loyalty, raise awareness about products and services, and reach new customers and markets — all from the comfort of a home or office.

Social media — from networking and microblogging websites to video- and photo-sharing platforms — are technological tools that enable people to communicate and share easily with their friends, families and communities on the Internet. However, they differ from traditional forms of online communication such as email and static Web pages. A social media presence is like a conversation — casual and constantly changing.