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First of all, from a marketing standpoint, you want to keep your content fresh and dynamic. Whether it is simply changing a date or updating events, regular customers or visitors will be unimpressed if the content remains stagnant or out-of-date. To avoid looking like you’re not paying attention----or even more---causing customer inconveniences or resentment,
As with everything else, a website will need a certain amount of maintenance.How long between "re-tagging" and re-registration depends on the popularity of the targeted key-words but generally the first revision of the original site positioning strategy should be done about 6 months after the site goes up.
Anything on the site that is dated, or has to do with seasons etc. needs to be kept up to date or removed.
Occasionally you may wish to change some of the text or pictures on your site. If you have products for sale on the site, anything that is no longer available or has been discontinued should be deleted, and new products added to keep the site interesting to repeat visitors.
Phone numbers, addresses, location information and the like have to be kept up to date.
Keep in mind that your monthly hosting fee includes all these basic site updates - NO additional cost to you.
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